Strategy to power progress

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Our Skills

CX Strategy

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CX audits
Customer journey mapping

Product Strategy

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Vision definition
Feature prioritization
Product/market fit evaluation
Scoping + release planning
User story writing
Backlog management


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Landscape + best-in-class audits
User interviewing
Desirability testing
Scaled online testing

UX Strategy

Persona + user-profile creation
Feature prioritization
Requirements gathering
Information architecture mapping

Measurement Strategy

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OKR definition

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Pair data with human insight

We collect, connect, and interpret data to inform everything we do. We enrich that data with human-centered research to ensure that improving people's experience is the driving force for change.

Innovate with discernment

We help navigate the change that innovative technologies, processes, and enablers can bring by deeply considering their effect on people. We set strategies that are ethical, responsible, and transparent.

Stay right-sized and pragmatic

We present evidenced-based hypotheses based on real-world feedback as a way of starting quickly and beginning collaboration.