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Estelle Ricoux

she/her

Director, Product & Strategy

Strategy
London

Estelle is a digital product and strategy expert, emphasizing user-centric methods for transformative results. With over 18 years experience in research, agencies, and startups, she's spearheaded significant projects in B2B, healthcare and retail. Her noteworthy collaborations include Nokia, NHS, HSBC, WWF, Genomics England, and the British Red Cross.

profile  /

Estelle Ricoux

she/her
Director, Product & Strategy

Estelle is a digital product and strategy expert, emphasizing user-centric methods for transformative results. With over 18 years experience in research, agencies, and startups, she's spearheaded significant projects in B2B, healthcare and retail. Her noteworthy collaborations include Nokia, NHS, HSBC, WWF, Genomics England, and the British Red Cross.

Customer Experience
Engaging in continuous product discovery

Part 5: We condense the experience of product leaders, a decade of client work and best industry practices into a six-part series of essential habits that organisations can adopt to nurture product culture.

November 19, 2022
3 min read
Customer Experience
Implementing shared and highly visible goal-setting (OKRs)

Part 4: We condense the experience of product leaders, a decade of client work and best industry practices into a six-part series of essential habits that organisations can adopt to nurture product culture.

November 9, 2022
3 min read
Customer Experience
Establishing clear & consequential product principles

Part 3: We condense the experience of product leaders, a decade of client work and best industry practices into a six-part series of essential habits that organisations can adopt to nurture product culture.

November 1, 2022
2 min read
Customer Experience
Bringing your strategies to life with visiontypes

Part 2: We condense the experience of product leaders, a decade of client work and best industry practices into a six-part series of essential habits that organisations can adopt to nurture product culture.

October 11, 2022
3 min read
Customer Experience
Product/Market Fit Analysis: What is it and how can it be applied to you?

A product/market fit analysis maps out the core and the critical on how to connect your product with your audience. We take food delivery platforms as an example and detail how this process can be adapted to you.

October 10, 2022
3 min read
Customer Experience
Prevent market-fit erosion with these effective product discovery practices

Enduring product market fit is the ultimate goal for product teams. It’s hard won and easily lost. For a firm footing, you need effective discovery practices to guide your decision making.

September 30, 2022
2 min read
Customer Experience
Creating rituals that reinforce focus & accountability

Part 6: We condense the experience of product leaders, a decade of client work and best industry practices into a six-part series of essential habits that organisations can adopt to nurture product culture.

September 27, 2022
2 min read
Customer Experience
Using rich stories to communicate your vision & product strategy

Part 1: We condense the experience of product leaders, a decade of client work and best industry practices into a six-part series of essential habits that organisations can adopt to nurture product culture.

September 24, 2022
3 min read

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