Jade Perry

She/her

Content Marketing Manager

Jade Perry, Content Marketing Manager at Beyond, has a decade of experience creating long- and short-form content for agencies and brands.

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Articles

Hyper-personalization: a new era in retail

Personalization has long been the hallmark of luxury brands due to the high costs involved in providing tailored experiences. Now, AI is democratizing this capability, making hyper-personalization accessible to more retailers. Here, we explore the implications of hyper-personalization and the different ways it can be harnessed by retailers to drive engagement.

The rise of AI travel assistants

AI assistants capable of planning trips and booking travel are popping up everywhere, providing personalised recommendations, destination overviews, and in-the-moment assistance. Here, we offer an overview of this emerging technology and what it will take for AI agents to become more trustworthy travel partners.

Will AI replace programmers?

As AI coding tools gain prominence, questions arise about their potential to replace programmers. Here, we discuss how AI is reshaping the responsibilities of programmers, and consider what this means for the future of the role.