Jarrod Tredway

he/him
Head of Brand Strategy
New York

With a 10-year career spanning business development roles to hands-on creative work, Jarrod has worked for and with a diverse set of the world’s leading brands, setting strategies and building products for companies like Google, Mailchimp, Johnson & Johnson, and west elm. Paired with his lived experience as part of the LGBTQ+ community, Jarrod brings an inclusive lens to the world of work.

Articles

AI, Inspiration, and Identity: A Q&A with Creative Director Cat Dunn

Creative Director Cat Dunn sits down with Jarrod Tredway, Beyond’s Head of Brand Strategy, to talk about AI as a collaborator, how she searches offline for online inspiration, and the role her queer identity plays as a part of her work.

Read More
Right arrow

AI, human connection, and the future of work

Get our takeaways from this year's SXSW Conference, where speakers explored what it means both to live and work together and alongside artificial intelligence.

Read More
Right arrow

Treat learning experiences as products if you want to see results

Why you should treat customer learning experiences as products if you want to see growth.

Read More
Right arrow

Products built with pride: a conversation with UXer Elena Agulla Gil

Insights, thoughts, and considerations from one voice in the LGBTQ+ community on how to more mindfully consider marginalised users.

Read More
Right arrow

Product leader Zoë Björnson on treating users as individuals to achieve growth

The Head of Product at micro-coaching app Liminal invited us into her zen home office to talk about why her app doesn't have “users,” the effect of experimenting on a product, and how being in a state of transition can still mean making progress.

Read More
Right arrow

Fatherhood, working from home, and balancing a business

Beyond’s Chief Commercial Officer, Sam Smith, joined by recent addition Immy, talks about his fatherhood journey and its impact on his role at work.

Read More
Right arrow

Designer Deron Gopie on tinkering as a tool to explore new technology

Contrary to conventional wisdom, not knowing where you’re going may be a part of how you get there — particularly when “there” involves AI.

Read More
Right arrow

Neurodiverse designer Camila Méndez on building products that work for more people

Former Beyond designer Camila Méndez shares her story alongside five practical ways to design to include the most users.

Read More
Right arrow

Apple Vision Pro and its future in the business world

Jarrod Tredway, Beyond’s Head of Brand Strategy, demoed Apple’s first spatial computing device and makes some predictions about its role in the industry.

Read More
Right arrow