Impact led design
The Global Fibre Impact Explorer (GFIE) is an intelligent cloud-based tool that reveals the environmental cost of global fashion, guiding brands towards greener choices and transforming sustainability practices across the fashion industry.
Drawing on Google and the WWF's product vision and initial sketches, Beyond designed and engineered a product that shows fashion brands the environmental impact of their decisions.
We knew the tool needed to highlight crucial information that brands need to invest in and improve their decisions simply and accurately. The tool helps brands understand, for example, why conventional cotton sourced from a certain region comes with a higher risk to the air pollution levels there and demonstrates how an organic alternative could help lessen the impact alongside other impact-reducing recommendations.