Insight /
Raising awareness
CTCP’s ambitious goal is to transform California by eradicating the tobacco industry’s manipulative, predatory, and deadly influence to equitably increase the health, environmental, and economic well-being of California’s diverse populations. And they’ve experienced incredible success in fighting this titan industry, encouraging and educating people to stamp out the habit. However, taking on such a colossal, addictive, and highly-marketed product requires a proactive approach — identifying and unveiling the tobacco industry’s lies and manipulation and rapidly raising awareness.
Accomplishments had largely gone unnoticed by the general public, and the majority of people who support the cause were unaware there was an organization actively battling to end the commercialization of this damaging substance.