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Articles

Stories, videos, and whitepapers on what's ahead

AI & Data

A pipe spraying water

Solving the “data deluge” problem

The key to unlocking your data's full potential is unifying it to support smarter decision-making.

AI & Data

A view of an eye through a prism

Optimizing LLM outputs with dual-perspective prompt engineering

Combining expert analysis with audience-focused communication can produce superior LLM outputs.

AI & Data

A person holding a number of shopping bags

Hyper-personalisation: a new era in retail

AI is making personalisation accessible to more retailers, which can be used to drive engagement.

AI & Data

An overhead view of a bridge

The bridge between existing data platforms and GenAI

We developed a framework to help organisations moving towards AI-powered data storage methods.

AI & Data

A building under construction

Building on shifting AI foundations

A look at how to commit to AI implementation when tomorrow's tools may render today's approach obsolete.

AI & Data

An abstract pattern of light rays against a blueish background

Managing your digital workforce for the age of agents

A whitepaper with field-tested guidance for AI engineering teams at tier-1 financial institutions.

AI & Data

Alan Paton walking the streets of New York City

How AI is rewriting business: A conversation with our CEO

Alex Kantrowitz from Big Technology talks with our CEO, Alan Paton, about the impact of AI in enterprise.

Cloud

Google Cloud Next '25

The annual conference was packed with groundbreaking announcements, insightful sessions, and invaluable opportunities.

AI & Data

Meet Gemini Enterprise

Say goodbye to information overload with groundbreaking technology that's transforming how businesses leverage their data.

AI & Data

Demystifying AI: key trends & their impact on your work

The “AI Business Trends 2025” report from Google Cloud looks at key ways AI proliferation is going to play out for businesses.

Workplace

The human factor: Why business tech projects fail

Without the right implementation strategy, even the best technology will fail to perform well for your business.

Security

Five ways to strengthen IT security with limited resources

A look at five practical ways to beef up cybersecurity without the need for major upfront investment.

Security

Bridging the gap between cybersecurity investment & confidence

A Public Attack Surface Report (PASR) assessment can help set you in the right track towards maximising your security spend.

AI & Data

More than meets the AI

Google Development expert Martin Hawksey explores how to navigate some of the pitfalls organisations face with GenAI adoption.

AI & Data

Businesses use less than two-thirds of their ‘data brain’

Our latest data maturity report includes 10 practical steps organisations can take to make greater use of their data.

AI & Data

Where does GenAI fit into the data analytics landscape?

AI is delivering a new level of data democratisation, allowing non-data scientists to more easily comprehend complex analytics.